About FIT by Jessica

Hi I’m Jessica!

My mission is to help you feel more confident and achieve a healthy lifestyle that gives you your power back! 

I have professionally worked in the fitness and health industry since 2005 as a fitness coach, personal trainer and nutritionist. I have my own personal journey that led me toward wellness. My passion for fitness stems from my upbringing in sports, specifically gymnastics and cheerleading which landed me a college scholarship. Being so involved in these activities kept me in great physical shape, but when it came time for me to stop these activities, graduate college and get a full time job, I didn’t know how to maintain my health. Through some struggles, lots of hurdles and tons of dedication, I found my calling into fitness. I love motivating and encouraging others to surpass their struggles, conquer their goals and become the best version of themselves.

I live in Alabama with my three kids. When I’m not working, I love enjoying our local beaches, finding little day adventures with my kids, and putting together jigsaw puzzles! My splurge: Reality TV and Thai Iced Tea.

Jessica Watkins | Owner
New York University: Masters Degree in Nutrition & Journalism
Trainer & Instructor
Co-founder of BRIX: Built to Party™
Founder of FIT Mama Bootcamp®

Fit by Jessica is the parent company of FIT On-Demand, FIT Meal Plans, Fit Fairhope, Fit Mama Bootcamp® and Sling Bungee by FIT. At Fit by Jessica, we understand that fitness is not a one-size-fits-all solution.

My mission is to inspire and empower individuals on their personal fitness journeys, fostering a life-long commitment to sustainable health and well-being.

Embrace a lifestyle of wellness with Fit by Jessica, where fitness meets a lifestyle, and every step is a stride toward a healthier, happier you.